Post by account_disabled on Mar 16, 2024 0:14:54 GMT -6
The product subsystem provides information about the companys products. The promotion subsystem provides information about the companys advertising activities and direct sales. The pricing subsystem helps managers to make pricing decisions. Product Subsystem All software that informs managers about the product. The marketing managers job is to develop strategies and tactics for each element of the marketing mix and then integrate them into a comprehensive marketing plan. A framework called the product life cycle guides managers in making decisions starting from tracking sales of a product to determining whether the product is accepted on the market or not. Place Subsystem Various distribution channels are used by companies to distribute their products to consumers.
The Promotion subsystem informs managers about direct sales and advertising. Price Subsystem All information Buy Leads regarding the price of a particular product. There is a costbased pricing approach that determines the costs incurred and adds the desired markup. If a company has a good AIS the availability of accurate cost data makes the task of the pricing subsystem easier to support costbased pricing. according to the value consumers place on the product. The key to this approach is to estimate demand correctly. This requires a good understanding of consumers as well as the market including economic conditions and competition. Integrated Mix Subsystem Allows managers to develop marketing strategies.
Marketing Information System Model Free Online Course Platform Apart from PreEmployment from the Government Marketing Information Systems are management information systems that provide information to solve company marketing problems. The figure shows the basic structure of a marketing information system. This marketing information system consists of an input sub system and an output sub system. Marketing input sub system Marketing research sub system marketing research sub system collects data regarding all aspects of marketing sales operations especially aspects related to customers or potential customers. Data is collected through surveys. Marketing output subsystem Is all the software.
The Promotion subsystem informs managers about direct sales and advertising. Price Subsystem All information Buy Leads regarding the price of a particular product. There is a costbased pricing approach that determines the costs incurred and adds the desired markup. If a company has a good AIS the availability of accurate cost data makes the task of the pricing subsystem easier to support costbased pricing. according to the value consumers place on the product. The key to this approach is to estimate demand correctly. This requires a good understanding of consumers as well as the market including economic conditions and competition. Integrated Mix Subsystem Allows managers to develop marketing strategies.
Marketing Information System Model Free Online Course Platform Apart from PreEmployment from the Government Marketing Information Systems are management information systems that provide information to solve company marketing problems. The figure shows the basic structure of a marketing information system. This marketing information system consists of an input sub system and an output sub system. Marketing input sub system Marketing research sub system marketing research sub system collects data regarding all aspects of marketing sales operations especially aspects related to customers or potential customers. Data is collected through surveys. Marketing output subsystem Is all the software.